ILLUSTRATION & DESIGN
Pocca is a subbrand of i2o Ltd, who have been designing and manufacturing canopies in the UK since 1991. Pocca is proud to be considered one of the leading canopy manufactures for the education sector in the country. I have been helping Pocca and i2o refresh their branding with the aim to differentiate the two more clearly. As Pocca's target audience is within the education sector, the addition of vector illustration was used and a new company 'mascot', ('Canopy Man') was designed to achieve a more friendly and approachable brand.